PL EN


2015 | 49 | 3 | 19-28
Article title

Price Fairness Perception in Online and Offline Environment – the Same or Different?

Authors
Content
Title variants
PL
Percepcja uczciwości cen w środowisku online i offline – taka sama czy inna?
Languages of publication
EN
Abstracts
PL
Autorka przeanalizowała znaczenie ceny postrzeganej przez konsumentów jako uczciwej w pełnieniu przez nią roli ceny odniesienia tj. ceny, z którą porównywana jest cena konkretnego produktu. W pierwszej części artykułu zaprezentowane zostało tło teoretyczne zagadnienia percepcji uczciwości cen, natomiast w drugiej pokazano zbieżne z celem artykułu wyniki badań własnych. Badania zostały przeprowadzone w 2014 roku i były przedmiotowo zawężone do kategorii dóbr trwałego użytku. W części empirycznej autorka podkreśliła znaczenie ceny postrzeganej jako uczciwej w pełnieniu roli ceny odniesienia. Wskazano również na wzrost znaczenia kwestii percepcji uczciwości cen w środowisku online, wzrost wynikający z większej przejrzystości cen w internetowych kanałach sprzedaży.
EN
The author studies the role of perceived fair price as a reference price. The purpose of the publication is to answer two research questions connected with price fairness perception. In the first part of this article the theoretical background of the price fairness perception is presented. In the second part the results of author’s own research are shown. This quantitative research was realized in 2014 and concerned the durable goods. In the empirical part of paper, the author points out the importance of perceived fair price as a reference price. It is also stated that in the online environment the importance of perceptions of price fairness significantly increases due to greater price transparency in online sales channels.
Year
Volume
49
Issue
3
Pages
19-28
Physical description
Dates
published
2015-09
Contributors
author
References
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Document Type
Publication order reference
YADDA identifier
bwmeta1.element.desklight-24919a66-46f5-454d-96c9-aa99d4715db5
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