PL EN


Journal
2015 | 1 | 2-3 | 2.41-2.56
Article title

Маркетинг відносин як сучасна концепція маркетингу

Content
Title variants
Languages of publication
UK
Abstracts
EN
Relationship marketing as a modern marketing concept
Journal
Year
Volume
1
Issue
2-3
Pages
2.41-2.56
Physical description
Dates
published
2015-10-31
Contributors
References
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  • Kotler, F. (2015). Osnovy marketinga: kratkij kurs [Marketing Basics: a short course]. Moscow, Russia: Vil'jams (in Russian).
  • Bagiev, G. L., & Tarasevich, V. M. Marketing (4th ed.). Moscow, Russia: Piter (in Russian).
  • Tret'jak, O. A. (2005). Marketing: novye orientiry modeli upravlenija [Marketing: new directions in management model]. Moscow, Russia: INFRA-M (in Russian).
  • Losev, S. V. (2006). Upravlenie otnoshenijami s klientami [Customer Relationship Management]. Marketing v Rossii i za rubezhom, 1, 42-47 (in Russian).
  • Lamben, Zh.-Zh., Chumpitas, R., & Shuling, I. (2014). Menedzhment, orientirovannyj na rynok [Management, market-oriented] (2nd ed.). Moscow: Piter (in Russian).
  • Martyshev, A. V. (2005). Marketing otnoshenij [Relationship marketing]. Vladivostok, Russia: TIDOT DVGU (in Russian).
  • Makarov, A. M., & Galjamova, Je. F. (2007). Upravlenie klientskim kapitalom na rossijskih predprijatijah [Client Wealth Management at the Russian enterprises]. Prakticheskij marketing, 3, 2-9 (in Russian).
  • Kotler, F. (2008). 300 kljuchevyh voprosov marketinga: otvechaet Filipp Kotler [300 key marketing issues: responsible Philip Kotler]. Moscow, Russia: Olimp-Biznes (in Russian).
  • Mitrofanov, S. (2004). CRM kak strategija biznesa. O chem umalchivajut prodavcy CRM-prilozhenij [CRM as a business strategy. What are silent salesmen CRM-applications]. Marketingovye kommunikacii, 1(19), 28-34 (in Russian).
  • Dymshic, M. (2007). Potrebitel'skaja lojal'nost': mehanizmy povtornoj pokupki [Consumer loyalty: re-purchase arrangements]. Moscow, Russia: Vershina (in Russian).
  • Lopatina, N. V. (2005). Marketingovye tehnologii: problemy i perspektivy [Marketing technology: problems and prospects]. Marketing, 1, 30-37 (in Russian).
  • N'jujell, F. (2004). Pochemu ne rabotajut sistemy upravlenija otnoshenija-mi s klientami (CRM) [Why do not the relationship management with customers (CRM)]. Moscow, Russia: Dobraja kniga (in Russian).
  • Budrin, A. G. (2008). Metodologija formirovanija i upravlenija vzaimoot-noshenijami predprijatij na rynke na osnove koncepcii marketinga [Methodology of formation and relationship management companies in the market based on the concept of marketing]. Saint-Petersburg, Russia: Izdatelstvo Politehnicheskogo universiteta (in Russian).
  • Bekvit, T. (2005). Chetyre kljucha k marketingu uslug [Four key marketing services]. Moscow: Al'pina Biznes Buks (in Russian).
  • Braun, S. (2002). Postmodernistskij marketing [postmodern marketing]. In M. Bejker (Ed.), Marketing: Jenciklopedija [Marketing: Encyclopedia] (pp. 1134-1142). Saint-Petersburg, Russia: Piter (in Russian).
  • Vebster, F. (2001). Izmenenie roli marketinga v korporacii [Changing the role of marketing in the corporation]. In B. M. Jenis, K. T. Koks & M. P. Mokva (Eds.), Klassika marketinga [Classic marketing] (pp. 129-159). Saint-Petersburg, Russia: Piter (in Russian).
  • Dojl', P. (1999). Menedzhment: strategija i taktika [Management: Strategy and Tactics]. Saint-Petersburg, Russia: Piter (in Russian).
  • Gordon, Ja. (2001). Marketing partnerskih otnoshenij [Marketing partnerships]. Saint-Petersburg, Russia: Piter (in Russian).
  • Temporal, P., & Trott, M. (2002). Roman s pokupatelem. Upravlenie vzaimootnoshe-nijami s pokupateljami kak sposob maksimal'nogo uvelichenija stoimosti torgovoj marki [Romancing the buyer. Customer relationship management as a way to maximize the value of the brand]. Saint-Petersburg, Russia: Piter (in Russian).
  • Vinkel'mann, P. (2006). Koncepcii sbyta v marketinge [Sales Concept Marketing]. Upravlenie prodazhami, 3, 196-208 (in Russian).
  • Cherenkov, V. I. (2004). Jevoljucija marketingovoj teorii i transformacija dominirujushhej paradigmy marketinga [Evolution of marketing theory and the transformation of the dominant marketing paradigm]. Vestnik Sankt-Peterburgskogo universiteta. Ser. Menedzhment, 2, 3-33 (in Russian).
  • Vargo, S., & Lash, S. (2006). Razvitie novoj dominirujushhej logiki marketinga [Development of a new dominant logic of marketing]. Russian Management Journal, 4(2), 73-106 (in Russian).
  • Grant, R. M. (2003). Resursnaja teorija konkurentnyh preimushhestv: prak-ticheskie vyvody dlja formulirovanija strategii [Resource theory of competitive advantage: practical implications for strategy formulation]. Vestnik Sankt-Peterburgskogo universiteta. Ser. Menedzhment, 3, 47-75.
  • Igan, Dzh. (2008). Marketing vzaimootnoshenij. Analiz marketingovyh strategij na osnove vzaimootnoshenij [Relationship marketing. Analysis of marketing strategies on the basis of the relationship] (2nd ed.). Moscow, Russia: JuNITI-DANA (in Russian).
  • Meffert, X. (2002). Marketing vzaimootnoshenij s pokupateljami s nauch-noj tochki zrenija: sovremennoe sostojanie, problemy i perspektivy [Marketing relationships with customers from a scientific point of view: the current state, problems and prospects]. In G. L. Bagiev & N. Said-Mohamed (Eds.), Marketing vzaimodejstvija: metodologija, strategii na na-cional'nyh i mezhdunarodnyh rynkah, integrirovannye kommunikacii, korporativnyj brending, jeffektivnost' [Marketing interactions: methodology, strategy for national and international markets, integrated communications, corporate branding, efficiency] (pp. 145-201). Saint-Petersburg, Russia: Jenergosojuz (in Russian).
  • Stoun, M., Vudkok, N, & Mjechtinger, L. (2003). Marketing, orientirovannyj na potrebitelja: ispol'-zovanie CRM-tehnologij dlja privlechenija pokupatelej [Marketing, customer-oriented: the use of CRM-technologies to attract customers]. Moscow, Russia: Grand Fair-Press (in Russia).
  • Cherkashin, P. (2015, October 28). Komu ne nuzhna strategija CRM? [Who does not need a CRM strategy?]. Retrieved from http://www.management.com.ua/ims/ims071.html (in Russian).
  • Jakobson, I. (2005). Koe-chto o CRM: klient-orientirovannye tehnologii – novoe sredstvo konkurentnoj bor'by [Something about CRM: the customer-oriented technologies - new means of competition]. Buhgalter i komp'juter, 6, 31-39 (in Russian).
  • Kushh, S. P. (2003). Sravnitel'nyj analiz osnovnyh koncepcij teorii ma-rketinga vzaimootnoshenij [A comparative analysis of the basic concepts of relationship marketing theory]. Vestnik Sankt-Peterburgskogo universiteta. Ser. Menedzhment, 4, 3-25 (in Russian).
Document Type
Publication order reference
Identifiers
URI
http://pathofscience.org/index.php/ps/article/view/16
YADDA identifier
bwmeta1.element.desklight-25d610a1-e03a-4a10-9056-5d2e0a32954a
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