PL EN


2014 | 46 | 61-72
Article title

Aktywizacja ukraińskiej turystyki przyjazdowej do Krakowa – ujęcie marketingowe

Authors
Content
Title variants
EN
Activating the Ukrainian tourist arrivals to Cracow – a marketing approach
Languages of publication
PL EN
Abstracts
EN
The paper presents a marketing program activating the Ukrainian tourist arrivals to Krakow. The article is of conceptual nature. On the basis of the conducted research, recommendations are formulated for institutions operating in the field of tourism development in Cracow and representing the local tourist sector. Their main goal is to activate the Ukrainian tourist arrivals to the capital of Malopolska.
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-2664a2c8-4abc-4149-87bb-348e5e6a7066
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