Voluntary Blood Donors vs. Nondonors Empirical Evidence from Poland, and Implications for the Donor Relationship Management

• Authors: Mleczko Tadeusz , Stach Przemysław

Title variants

PL

Honorowi dawcy krwi a osoby nie oddające krwi. Dane empiryczne z Polski i implikacje dla zarządzania relacjami z dawcami

• Languages of publication: EN

Abstracts

EN

Ensuring a steady blood supply still remains a challenge for health care and blood collection organizations. One way to attack the problem is through donor relationship management, which should be founded on a profound understanding of donors to design an effective strategy for attracting and retaining viable prospects. Drawing on the literature review, the authors hypothesized and provide empirical evidence that donors and nondonors would differ in terms of selected attitudes, personal values, the self-concept, the level of altruism, and the perceived donor value (inspired by the customer value). Using the authors’ and others’ findings, one can design a relationship process focusing on persuasive messages, relationship bonds, the organization’s interface, as well as the offering.

PL

Zapewnienie stałego dopływu krwi nadal stanowi wyzwanie dla organizacji opieki zdrowotnej i stacji krwiodawstwa. Jednym z możliwych sposobow na zmierzenia się z problemem jest zarządzanie relacjami z darczyńcami, ktore powinno opierać się na głębokim zrozumieniu dawcow w celu opracowania skutecznej strategii przyciągania i utrzymywania stałych dawcow 1) MD, Transfusion Medicine Specialist, Primary Care Physician at Center-Med. 2) PhD, Wyższa Szkoła Ekonomii w Informatyki w Krakowie, Departament of Management and Accounting. 192 Wyższa Szkoła Ekonomii i Informatyki w Krakowie krwi. Opierając się na przeglądzie literatury, autorzy postawili hipotezę, a także potwierdzili danymi empirycznymi fakt, iż dawcy i osoby nie oddające krwi rożnią pod względem wybranych postaw, wartości osobistych, koncepcji własnej, poziomu altruizmu i postrzeganej wartości bycia dawcą. Korzystając z ustaleń autorow i innych badaczy, można zaprojektować proces relacji skupiający się na perswazyjnych komunikatach, więzach relacyjnych, interfejsie organizacji, a także odpowiedniej definicji „oferty”.

Keywords

EN

blood donor profile; relationship management

PL

profil honorowego dawcy krwi; zarządzanie relacjami.

• Publisher: Wydawnictwo WSEI Kraków
• Journal: Zeszyty Naukowe Wyższej Szkoły Ekonomii i Informatyki w Krakowie
• Year: 2019
• Issue: nr 15
• Pages: 191-206

Dates

published

2020-04-01

Contributors

author

Mleczko Tadeusz

• Primary Care Physician at Center- Med

author

Stach Przemysław

• Wyższa Szkoła Ekonomii i Informatyki w Krakowie

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