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2017 | 46 | 1 | 138–150
Article title

Sports Performance and Shaping International Image of a China: Towards Beijing 2008 Olympic Games

Content
Title variants
Languages of publication
EN
Abstracts
EN
China is a country that has been using sport in order to reach political goals for many years. Lately such political exploitation of sport is directed at shaping the desirable international image of this country. This is done most of all through hosting sports events, but also through sports victories. The last aspect is the subject of this research. The aim of the article is therefore to investigate the issue of utilization of performance in international sport in order to enhance international image of a China. The research presented in the article is a case study concerning sport as a tool of nation-branding. Its main objective is to analyse motivation of China’s decision-makers to use sports performance in order to enhance the country’s international perception, and to observe how this goals is executed. The main hypothesis to be tested states that China perceives sports performance as an important tool of enhancing its international image.
Year
Volume
46
Issue
1
Pages
138–150
Physical description
Dates
online
2017-06-01
Contributors
  • University of Łódź
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Notes
EN
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-26c72e0d-ea67-45a4-be64-024499ac2b9f
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