PL EN


2011 | 2 | 2 | 81-87
Article title

Zarządzanie przez opowiadanie

Content
Title variants
EN
Management of the story
Languages of publication
PL EN
Abstracts
PL
Opowiadanie wpływa na zachowanie odbiorców poprzez ciekawe odwołania do ich doświadczeń osobistych, ponadto ułatwia uczenie się i zapamiętywanie. Ma to znaczenie w komunikowaniu niepowtarzalności organizacji.
EN
Storytelling is a process of engaging listeners and influencing their behaviour through relating information to their personal experience, facilitating learning and remembering. This is a powerful tool of communicating organizational uniqueness.
Year
Volume
2
Issue
2
Pages
81-87
Physical description
Dates
published
2011
Contributors
References
  • Brown J.S., Duguid P. (2000), Balancing Act: How to Capture Knowledge Without Killing It, „Harvard Business Review”, 7(3).
  • Cohen D., Prusak L. (2001), In Good Company: How Social Capital Makes Organizations Work, „Harvard Business Review”, 79(3).
  • Davenport T.H., Prusak L. (1999), Working the Watercooler, „Across The Board”, 36(3).
  • Denning S. (2000), The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations, Butterworth-Heinemann, Boston.
  • Denning S. (2001), Narrative Understanding, „Reflections” 3(2).
  • Denning S. (2004), Squirrel Inc. A Fable of Leadership through Storytelling, Jossey-Bass, San Francisco.
  • Denning S. (2005), Leader’s guide to storytelling. Mastering the Art and Discipline of Business Narrative, Jossey-Bass, San Francisco.
  • Denning S. (2006), Effective Storytelling: Strategic Business Narrative Techniques, „Strategy & Leadership”, 34(1).
  • George B., Sims P., McLean A.N., Mayer D. (2007), Przywództwo oparte na autentyczności, „Harvard Business Review Polska”, nr 12(58).
  • Guber P. (2008), Sekrety porywających opowieści, „Harvard Business Review Polska”, nr 6(64).
  • Hawkins P. (2005), The Wise Fool’s Guide to Leadership. Short Spiritual Stories for Organizational and Personal Transformation , O Books, Winchester.
  • Karaszewski R., Karwacka M. (2009), Skuteczna komunikacja wizji: recepty światowych liderów, „Harvard Business Review Polska”, nr 11(81).
  • Leonard D., Swap W. (2007), Głęboka mądrość to więcej niż wiedza i informacja, „Harvard Business Review Polska”, nr 5(51).
  • Lipman D. (1999), Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work or Play, Little Rock, AR: August House.
  • Maguire J. (1998), The power of personal storytelling: Spinning tales to connect with others, New York: Tarcher, Putnam.
  • McKee R. (2003), Storytelling That Moves People, „Harvard Business Review”, nr 6.
  • Mellon N. (1992), Storytelling and the Art of the Imagination, Element.
  • Morgan N. (2010), Bądź autentycznym mówcą, „Harvard Business Review Polska”, nr 3(85).
  • Morgan S., Dennehy R.F. (1997), The Power of Organizational Storytelling: a Management Development Perspective, „Journal of Management Development”, 16(7).
  • Nonaka I. (2008), Firma kreująca wiedzę, „Harvard Business Review Polska”, nr 4(62).
  • Owen N. (2001), Magic of Metaphor. 77 Stories for Teachers, Trainers and Thinkers, Crown Publishing, New York.
  • Owen N. (2004), More Magic of Metaphor. Stories For Leaders Influencers and Motivators, Crown Publishing, New York.
  • Parkin M. (1998), Tales for Trainers. Using Stories and Metaphors to Facilitate Learning, Kogan Page, London.
  • Parkin M. (2001), Tales for Coaching. Using stories and metaphors with individuals and small groups, Kogan Page, London.
  • Parkin M. (2004), Tales for Change. Using Storytelling to Develop People and Organizations, Kogan Page, London.
  • Ready D.A. (2002), How Storytelling Builds Next-Generation Leaders, „MIT Sloan Management Review”.
  • Sawyer R. (1975), The Way of the Storyteller, Penguin, New York.
  • Shaw G., Brown R., Bromiley P. (1998), Strategic Stories. How 3M is Rewriting Business Planning, „Harvard Business Review” (May-June).
  • Silverman L.L. (2006), Wake Me Up When The Data Is Over. How Organizations Use Stories to Drive Results, Jossey-Bass, San Francisco.
  • Simmons A. (2006), The Story Factor. Secrets of Influence from the Art of Storytelling, Basic Books, New York.
  • Simmons A. (2007), Whoever Tells the Best Story Wins. How to use your own stories to communicate with power and impact, Amacom, New York.
  • Snowden D.J. (2000), New Wine in Old Wineskins. From Organic to Complex Knowledge Management Through the Use of Story, „Emergence”, 2(4).
  • Snowden D.J. (2000), Storytelling and Other Organic Tools for Chief Knowledge and Learning Officers, „Corporate University Review”, 8 (4).
  • Snowden D.J. (2001), Story Telling as a Strategic Communication Tool, „Strategic Communication Management”, nr 4/5.
  • Swap W., Leonard D., Shields M., Abrams L. (2001), Using Mentoring and Storytelling to Transfer Knowledge in the Workplace, „Journal of Management Information Systems”, 18(1).
  • Tichy N.M., Bennis W.G. (2008), Podejmowanie decyzji. Najważniejszy element przywództwa, „Harvard Business Review Polska”, nr 4(62).
  • Wacker M.B., Silverman L.L. (2003), Stories Trainers Tell. 55 Ready-to-Use Stories to Make Training Stick, Jossey-Bass, San Francisco.
  • Wortmann C. (2006), What’s Your Story? Using Stories to Ignite Performance and Be Successful, Kaplan Publishing, Chicago.
Document Type
Publication order reference
Identifiers
ISSN
2080-9069
YADDA identifier
bwmeta1.element.desklight-27427a2d-5103-4931-a3c5-8b2714953151
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.