2011 | 2 | 2 | 81-87
Article title

Zarządzanie przez opowiadanie

Title variants
Management of the story
Languages of publication
Opowiadanie wpływa na zachowanie odbiorców poprzez ciekawe odwołania do ich doświadczeń osobistych, ponadto ułatwia uczenie się i zapamiętywanie. Ma to znaczenie w komunikowaniu niepowtarzalności organizacji.
Storytelling is a process of engaging listeners and influencing their behaviour through relating information to their personal experience, facilitating learning and remembering. This is a powerful tool of communicating organizational uniqueness.
Physical description
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Document Type
Publication order reference
YADDA identifier
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