Zarządzanie przez opowiadanie

• Authors: Agnieszka Natalia RYBIŃSKA

Title variants

EN

Management of the story

• Languages of publication: PL EN

Abstracts

PL

Opowiadanie wpływa na zachowanie odbiorców poprzez ciekawe odwołania do ich doświadczeń osobistych, ponadto ułatwia uczenie się i zapamiętywanie. Ma to znaczenie w komunikowaniu niepowtarzalności organizacji.

EN

Storytelling is a process of engaging listeners and influencing their behaviour through relating information to their personal experience, facilitating learning and remembering. This is a powerful tool of communicating organizational uniqueness.

Keywords

PL

wiedza; zarządzanie; zarządzanie wiedzą

EN

knowledge; management; knowledge management

• Publisher: Uniwersytet Rzeszowski
• Journal: Edukacja-Technika-Informatyka
• Year: 2011
• Volume: 2
• Issue: 2
• Pages: 81-87

Dates

published

2011

Contributors

author

Agnieszka Natalia RYBIŃSKA

References

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Identifiers

ISSN

2080-9069