W jakim zakresie marketing polityczny może czerpać z marketingu ekonomicznego? Próba porównania marketingu politycznego z marketingiem ekonomicznym

• Authors: Karol Zajdowski
• Languages of publication: PL

Abstracts

EN

The aim of the article is to compare the discipline of political marketing with the commercial marketing. It is also an attempt to outline the domain of political marketing. It is argued that despite some essential differences, the area of interest of the political marketing is very similar to the field of economical marketing. Nevertheless the elements of the marketing mix shell be understood differently. There is no price ascribed to the political product. Neither the placement/ distribution nor the product can be perceived in the same way as in commercial marketing.

Keywords

PL

wyborca,; elektorat,; marketing,; polityczny,; rynek,; odbiorca,; partia,; kandydat,; produkt,; cena,; analiza,; dystrybucja,; wizerunek,; marketing polityczny,; marketing ekonomiczny, marketing mix,; tematy komunikacji,; program polityczny

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2010
• Volume: 16
• Pages: 208-233

Contributors

author

Karol Zajdowski