PL EN


2015 | 7(43) | 1-2 | 173-180
Article title

Reakcje konsumentów na ogłoszenia CSR

Authors
Title variants
EN
Consumer Response to CSR Announcements
Languages of publication
PL
Abstracts
PL
Przedsiębiorstwa angażujące się w działalność CSR zazwyczaj informują o tym opinię publiczną, nie zawsze zdając sobie sprawę ze skutków takiego powiadamiania. Jako test wiarygodności może tu służyć niezależne źródło informacji. Zbyt intensywne i nachalne powiadamianie o wątpliwych inicjatywach CSR może być odczytywane jako hipokryzja. Jak wskazują wyniki badań własnych, negatywną reakcję na ogłoszenia CSR można zauważyć przede wszystkim w grupie osób o nastawieniu konserwatywnym.
EN
Companies engaging in CSR activities usually announce about this public not always are aware of results of these messages. As a test of credibility an independent information source can be used. Too intensive and pushy notification about dubious CSR initiatives can be perceived as company hypocrisy. As the results of own studies suggests a negative response to CSR announcement can be identify particularly among people who possess conservative attitude to reality.
Contributors
author
  • Katedra Zarządzania Przedsiębiorstwem w Instytucie Ekonomii i Zarządzania na Wydziale Nauk Społecznych KUL, mpawlak@kul.lublin.pl
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-27596277-3fdf-4023-be1a-12426faded66
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