Reakcje konsumentów na ogłoszenia CSR

• Authors: Marek Pawlak

Title variants

EN

Consumer Response to CSR Announcements

• Languages of publication: PL

Abstracts

PL

Przedsiębiorstwa angażujące się w działalność CSR zazwyczaj informują o tym opinię publiczną, nie zawsze zdając sobie sprawę ze skutków takiego powiadamiania. Jako test wiarygodności może tu służyć niezależne źródło informacji. Zbyt intensywne i nachalne powiadamianie o wątpliwych inicjatywach CSR może być odczytywane jako hipokryzja. Jak wskazują wyniki badań własnych, negatywną reakcję na ogłoszenia CSR można zauważyć przede wszystkim w grupie osób o nastawieniu konserwatywnym.

EN

Companies engaging in CSR activities usually announce about this public not always are aware of results of these messages. As a test of credibility an independent information source can be used. Too intensive and pushy notification about dubious CSR initiatives can be perceived as company hypocrisy. As the results of own studies suggests a negative response to CSR announcement can be identify particularly among people who possess conservative attitude to reality.

Keywords

PL

CSR; komunikacja CSR; społeczna odpowiedzialność przedsiębiorstw

EN

CSR; CSR communicating; companies social responsibility

• Publisher: Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
• Journal: Roczniki Ekonomii i Zarządzania
• Year: 2015
• Volume: 7(43)
• Issue: 1-2
• Pages: 173-180

Contributors

author

Marek Pawlak

• Katedra Zarządzania Przedsiębiorstwem w Instytucie Ekonomii i Zarządzania na Wydziale Nauk Społecznych KUL

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Identifiers

DOI

10.18290/reiz.2015.7(43)-7