2015 | 1(8) | 43-70
Article title

Decyzje w obliczu „niepewnych ryzyk” – rola heurystyk i nurtu racjonalności adaptacyjnej

Title variants
Decisions Under Unknown Risks – the Role of Heuristics and Ecological Rationality
Languages of publication
Heuristics used in financial decision process in polish and international papers are commonly linked to intuitive, automatic, habitual and consequently to irrational decisions. As presented in the paper, heuristics may become a very optimal decision strategy, especially from the decision’s environmental perspective. It is postulated to normalize this approach as ecological rationality in decision making theory. The aim of the paper is to present theoretical and practical arguments which support the following thesis: In the context of financialisation and financial development, heuristic approach to decision making may become the leading and optimal decision strategy. It is essential due to fact that heuristics have a high predictive and explanatory effectiveness as well as the number of practical applications.
Physical description
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