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Journal
2018 | 5 | 1-10
Article title

Research Of Characteristic Features Of Innovative Products

Content
Title variants
Languages of publication
EN
Abstracts
EN
The problems of innovative products sales has been analyzed in the article, as well as the factors stimulating it. These problems include reduced life cycle of innovative products, imperfect market research tools, technological barriers, insufficient
Journal
Year
Issue
5
Pages
1-10
Physical description
References
  • Everett M. R. (1962). Diffusion of Innovations. – N. Y.: Free Press. – 447 р.
  • Fathutdinov R. A. (2004). Innovacionnyj menedzhment. 4th ed. Saint Petersburg: Piter. – 400 p.
  • Holger Ernst, Wayne D. Hoyer, & Carsten Rübsaamen (2010). Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success // Journal of Marketing. – 2010. – Vol. 74, pp. 80–92.
  • Kliuchnyk, A.V. (2015). Zbutova polityka ta ii znachennia u rozvytku zovnishnioekonomichnoi diialnosti pidpryiemstva // Globalni ta natsionalni problemy ekonomiky, 4, pp. 414-418. Retrieved from http://global-national.in.ua/archive/4-2015/87.pdf [in Ukrainian].
  • Krasnokutska N. V. (2003). Innovacijnyj menedzhment. Кyiv: КNЕU. – 504 p.
  • Kruglova N. Ju. Hozjajstvennoe pravo (2001). Moscow: Izdatelstvo RDL. – 912 p.
  • Krykavskyj Ye. & Chuhraj N. (1998). Promyslovyj marketyng i logistyka. Lviv: DU «Lvivska politehnika». – 307 p.
  • Illiashenko S.M. (Eds.). (2009). Marketynh: bakalavrskyi kurs [Marketing: bachelor course]. Sumy: VTD «Universytetska knyha».
  • Olefirenko O. & Peresadko G. & Pidlisna O., & Kovalenko E. (2013). Marketing research of Maslow Hierarchy of Needs: David Publishing // Chinese Business Review. – No. 9, Vol. 12. – pp. 593–598.
  • Shelehova N. V. (2009). Rol marketinga v innovacionnoj dejatelnosti // Jekonomika i upravlenie. – № 7 (56). – P. 229–232.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-27a9c024-f20f-41bb-8029-61aa14071990
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