PL EN


2012 | 1 | 1 | 481-489
Article title

Media społeczne w procesie komunikacji marketingowej

Authors
Selected contents from this journal
Title variants
EN
SOCIAL MEDIA MARKETING COMMUNICATION PROCESS
Languages of publication
PL
Abstracts
EN
The purpose of this article is to present the process of marketing communication in social media, presentation of selected communication channels, and cite the results of research carried out among both businesses and users of social media.
Keywords
Year
Volume
1
Issue
1
Pages
481-489
Physical description
Contributors
author
  • Katedra Komunikacji Gospodarczej, Wydział Zarządzania, Informatyki i Finansów, UE We Wrocławiu, piotr.machura@ue.wroc.pl
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-286bc75b-b570-40c6-9c7d-1195107f1fe0
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