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PL
EN
BibTeX
PN-ISO 690:2012
Chicago
Chicago (Author-Date)
Harvard
ACS
ACS (no art. title)
IEEE
Article details
Tools
PL
EN
BibTeX
PN-ISO 690:2012
Chicago
Chicago (Author-Date)
Harvard
ACS
ACS (no art. title)
IEEE
Link to site
Copy
Journal
Zarządzanie i Finanse
2012
|
1
|
1
| 481-489
Article title
Media społeczne w procesie komunikacji marketingowej
Authors
Piotr Machura
Selected contents from this journal
http://zif.wzr.pl/?temat=pl_archiwum
Title variants
EN
SOCIAL MEDIA MARKETING COMMUNICATION PROCESS
Languages of publication
PL
Abstracts
EN
The purpose of this article is to present the process of marketing communication in social media, presentation of selected communication channels, and cite the results of research carried out among both businesses and users of social media.
Keywords
EN
MARKETING
COMMUNICATION
SOCIAL MEDIA
Publisher
Wydział Zarządzania - Uniwersytet Gdański
Journal
Zarządzanie i Finanse
Year
2012
Volume
1
Issue
1
Pages
481-489
Physical description
Contributors
author
Piotr Machura
piotr.machura@ue.wroc.pl
Katedra Komunikacji Gospodarczej, Wydział Zarządzania, Informatyki i Finansów, UE We Wrocławiu
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-286bc75b-b570-40c6-9c7d-1195107f1fe0
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