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2015 | 49 | 3 | 49-57
Article title

International Marketing under Geopolitical Confrontation

Content
Title variants
PL
Marketing międzynarodowy w warunkach geopolitycznej konfrontacji
Languages of publication
EN
Abstracts
EN
The article is devoted to the analysis of business peculiarities under conditions of administrative impact of international economic sanctions under globalization. The principal purpose of such limits is usually to change the behavior of the target countries, certain businesses, or individuals in a direction which will improve the situation in the market. The main problem of international marketing under geopolitical confrontation is a deep contradiction between the potential of doing successful business in international environment and possibilities for real use of marketing tools in extreme crisis and risky period of application of international economic sanctions.
PL
Artykuł analizuje cechy działalności biznesowej w odniesieniu do wpływu zarządzania międzynarodowych sankcji gospodarczych w kontekście globalizacji. Podkreślono charakter i różne aspekty funkcjonalne oraz konsekwencje takich ograniczeń, przeznaczonych do zmiany zachowania poszczególnych krajów, firm i osób fizycznych w kierunku, który przyczyni się do poprawy sytuacji na rynku. Stwierdzono, że głównym problemem marketingu międzynarodowego w warunkach konfrontacji geopolitycznej jest głęboka sprzeczność między potencjałem udanego biznesu w środowisku międzynarodowym i możliwościami rzeczywistego wykorzystania narzędzi marketingowych w bardzo ryzykownym okresie kryzysu i wdrażania międzynarodowych sankcji gospodarczych.
Year
Volume
49
Issue
3
Pages
49-57
Physical description
Dates
published
2015-09
Contributors
References
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Document Type
Publication order reference
YADDA identifier
bwmeta1.element.desklight-28e0a1f9-bcba-4c3d-8ec4-a6e60b500ad8
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