PL EN


2014 | 13 | 27-36
Article title

Narracje w komunikacji marketingowej

Title variants
EN
Narration in the marketing communications
Languages of publication
PL
Abstracts
EN
The article presents the different types of narratives in marketing communications. Presented essence of thesignr in the narrative, the power of myth, power of archetype and consistency of monomith in marketing. It is discussed on the advertising message perceived through the prism of commercial semiotics. The strength of the narrative is presented in the context of storytelling. The paper also presents a case study of marketing communications.
Keywords
Year
Issue
13
Pages
27-36
Physical description
Contributors
  • Katedra Nauk Społecznych, Wyższa Szkoła Bankowa w Toruniu
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-294cc15b-9554-4b6c-adb9-bde2ca49be40
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