PL EN


2013 | 2 | s.119-144
Article title

Kreowanie wizerunku Polski jako celu podróży turystycznych

Authors
Title variants
EN
Creating an Image of Poland as a Tourist Destination
Languages of publication
PL EN
Abstracts
EN
Building and maintaining a strong country brand brings positive effects to all sectors of the economy and is crucial for the enhancement of a country’s position in the global marketplace. Considering the global character of com¬petition, an attractive country brand should be able to attract foreign investment, business and skilful workforce as well as support exporters and promote state diplomacy. It must also promote the goals of the tourism industry and strengthen national identity and increase self respect. Since tourism contributes significantly to the economic and social development of a country, it is important to design and implement a strategy aimed at creating a country brand as a tourism destination, which should be integrated with other activities concerned with building a strong country image. In Poland, the Polish Tourist Organization conducts the activities directed at increasing the number of visitors coming to our country and stimulating tourist demand. The aim of the article is to analyze the process of developing an image of Poland as a tourist destination and evaluate the marketing strategy which have been implemented by the Polish Tourist Organization.
Keywords
EN
Poland   Turism  
Year
Issue
2
Pages
s.119-144
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-29b76e81-a288-48f5-98c2-31cfbd5054c3
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