PL EN


2013 | 4 | 6-21
Article title

Różnice indywidualne w skłonności do kupowania impulsywnego. Konstrukcja i walidacja skali pomiarowej

Content
Title variants
EN
Individual differences in impulsive buying tendency: Development and validation of a measurement scale
Languages of publication
PL
Abstracts
PL
Dotychczasowe badania nad zakupami impulsywnymi sugerują istnienie indywidualnych różnic w zakresie skłonności do takiego sposobu kupowania. Niniejszy artykuł prezentuje wyniki badań, których celem była konstrukcja i weryfikacja wielowymiarowej skali do pomiaru skłonności do kupowania impulsywnego (SKI). Skala ta składa się z pięciu podwymiarów, reprezentujących emocje związane z zakupami, poczucie nacisku podczas zakupów, przyjemność z nich czerpaną, odczuwanie żalu pozakupowego i brak rozwagi podczas kupowania. Do weryfikacji struktury czynnikowej nowej skali wykorzystano zarówno eksploracyjną, jak i konfirmacyjną analizę czynnikową. Wyniki badań walidacyjnych przeprowadzonych na kilku zróżnicowanych grupach osób badanych wskazują na zadowalającą rzetelność nowej skali, ocenianą jako spójność wewnętrzna i stabilność bezwzględna, oraz na jej dobrą trafność zewnętrzną.
EN
Previous research suggests that individuals vary in their tendency to purchase products on impulse. This paper presents the results of studies conducted in order to develop and validate the Impulsive Buying Tendency Scale. The scale includes such aspects as emotion connected with buying, shopping enjoyment, feeling of pressure, lack of deliberation, and buying regret. To verify the structure of the scale, exploratory and confirmatory factor analysis was used. Validation studies were conducted on several heterogeneous samples. These results show satisfactory internal consistency and test-retest reliability of the new scale and strong external validity.
Year
Issue
4
Pages
6-21
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-29c07c6b-9590-476e-8bec-c3ecf1cf1739
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