Customer Involvement in the Game Development Process

• Authors: Prystupa-Rządca Kaja , Starostka Justyna
• Languages of publication: EN

Abstracts

EN

The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand, the attempt to align the customers’ expectations with artistic creativity may create tensions. Therefore, the aim of the research is to examine the methods of users’ involvement in product development and real impact of the users on project design. The obtained findings are based on two-year qualitative research project conducted in game development companies.

Keywords

EN

user involvement; game industry; new product development

• Publisher: Fundacja Upowszechniająca Wiedze i Naukę "Cognitione" / Wyższa Szkoła Biznesu – National-Louis University
• Journal: Journal of Entrepreneurship, Management and Innovation
• Year: 2015
• Volume: 11
• Issue: 3
• Pages: 43-66

Contributors

author

Prystupa-Rządca Kaja

author

Starostka Justyna

Identifiers

DOI

10.7341/20151133