Marketynhovyy potentsial u pidvyshchenni prybutkovosti pidpryyemstva

• Authors: Lidiya I. Telishevskaja , Helena I. Komyshan , Sergiy S. Sergeyev

Title variants

EN

MARKETING POTENTIAL IN INCREASING PROFITABILITY OF COMPANY

• Languages of publication: UK

Abstracts

EN

In this article economic substance of the marketing potential of the company as a unity of economic and market potential is exposed; the factors that form its structure are characterized, the strategic analysis of marketing potential of the company to improve its profitability is carried out, the model of the "tree of goals" is generated, the opportunities are assessed and the proposals are justified to increase the marketing potential. The impact of increased marketing potential on increasing profitability of the company is revealed.

Keywords

EN

BUSINESS; MARKETING POTENTIAL; PROFIT; MARKETING ENVIRONMENT; MARKETING FACTORS; SWOT-ANALYSIS

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2012
• Volume: 3 (57)
• Pages: 126-132

Contributors

author

Lidiya I. Telishevskaja

• Department of Finance and Credit, Kharkiv National University of Construction and Architecture, Kharkiv, Ukraine

author

Helena I. Komyshan

author

Sergiy S. Sergeyev