Wybrane aspekty ruchu turystycznego na Opolszczyźnie w 2012 roku
Selected aspects of tourist traffic in the Opole region in 2012
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Background. Tourism plays an increasing role in the Polish national economy. However, its positive impact on the economy is not possible without the implementation of tourism policy. One of its tasks is to analyse the market, including tourism demand (tourist traffic). The aim of the study is to determine the structure of the tourist traffic (domestic and foreign) in the Opole province in 2012. Material and methods. In the study, three main research methods were applied: the heuristic method, the statistical method and the diagnostic survey. The main research method was the diagnostic survey, in which the questionnaire technique was used. The research tool was a questionnaire survey of the tourist traffic, prepared for the study. Surveys were conducted from March to September 2012 in 20 selected towns of the Opole province. Finally, the statistical analysis used 3233 questionnaires correctly filled in by the respondents. As part of the statistical analysis, the number and frequency of individual responses selections were calculated. Results. Most of the respondents (about 69.5%) are domestic tourists, mainly from the Silesia and Lower Silesia. Foreigners (mostly Germans and Czechs) constitute 30.5% of respondents. Tourists visiting the Opole province are most often people with higher or secondary education, economically active, with average incomes. The main motives of their trips are leisure and learning, the dominant transportation vehicles are car and bus, and the most common accommodation facilities are hotels. Opole city is the most often visited by tourists. Conclusions. The analysis of the study results showed that systematic examination of tourist traffic is necessary in the Opole region and in other Polish regions.
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