Is the Community of Łódź Informed about Living in Creative City? City of Łódź' Branding Strategy and Its Perception

• Authors: Mariusz E. Sokołowicz
• Languages of publication: EN

Abstracts

EN

In the recent years, one can observe a growing interest in the creativity and its role in local and regional development. Creative businesses, industries, cities or regions seem to be not only a new trend but simply a fashion among both researchers and policy makers. Also the city of Łódź did not resist the desire to base a development on creative industries. Thus, in 2011, a strategy of building a brand of creative city was launched. After two years, a time for monitoring the first effects of the strategy has come. This paper is a description of the results of a interview-based research conducted among the dwellers of agglomeration of Łódź, aiming at verification of the reconcilability of new city brand and thus - an effectiveness and efficacy of this new direction of promoting the city of Łódź.

Keywords

EN

City image; City perceive; City promotion; Regional development strategy

PL

Postrzeganie miasta; Promocja miasta; Strategia rozwoju regionalnego; Wizerunek miasta

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 149
• Pages: 256-267

Contributors

author

Mariusz E. Sokołowicz

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Identifiers

ISSN

2083-8611