2018 | 1/2018 (73), t.2 | 240-257
Article title

Blending Conflicting Logics by Social Entrepreneurs – The Role of Entrepreneurial Mindset

Title variants
Łączenie różnych porządków instytucjonalnych przez przedsiębiorców społecznych – rola przedsiębiorczego myślenia
Languages of publication
Social entrepreneurs, regardless the geographical context or legal form of their enterprises blend commercial market logic and social good logic. We argue that the concept entrepreneurial mindset plays a key role in understanding how blending conflicting logics management activities of social entrepreneurs occurs. This paper aims to identify the role of particular entrepreneurial mindset attributes in enabling social entrepreneurs to successfully act simultaneously in social and market contexts. Through pursuing interpretative phenomenological research with seven social entrepreneurs from five different countries, we have identified three different schemes of blending social and commercial logics. Our findings have also identified the intensity of particular EM attributes among the three groups of entrepreneurs. The main contribution of this paper in bringing together two entrepreneurship streams of research to advance our understanding on how social entrepreneurs blend competing institutional logics.
Przedsiębiorstwa społeczne, niezależnie od położenia geograficznego lub form prawnych, równolegle realizują cele społeczne i rynkowe. Niniejsze opracowanie ma na celu zidentyfikować rolę poszczególnych wymiarów modelu mentalnego przedsiębiorcy w łączeniu dwóch ram i porządków instytucjonalnych; społecznej z rynkową. W toku badań jakościowych opartych na wywiadach fenomenologicznych z siedmioma przedsiębiorcami społecznymi z pięciu krajów zidentyfikowano trzy podstawowe tryby definiujące jak przedsiębiorcy społeczni łączą cele społeczne z komercyjnymi. Wyniki badań prezentują również natężenie poszczególnych wymiarów modelu mentalnego przedsiębiorcy u tych trzech grup. Wartością dodaną opracowania jest połączenie koncepcji modeli mentalnych przedsiębiorcy z dorobkiem badań nad przedsiębiorczością społeczną, po to, aby zidentyfikować wspólne cechy przedsiębiorców społecznych w kontekście konieczności realizacji przez nich celów społecznych i komercyjnych.
Physical description
  • Cracow University of Economics
  • Anhalt University of Applied Sciences, Germany
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