The development of new information technologies has contributed to a significant change in the methods of collection, processing and transfer of various kinds of personal data. Mass aggregation of the data and invention of cloud computing affected the flow of personal data. These developments create challenges for the privacy protection. The article contains an analysis of the constitutional standard of privacy protection, particularly with regard to the processing of personal information. Part of the article is devoted to the analysis of the permissible limitations to the right to privacy and legislative process in which those limitations are developed.