EN
The argument is made that the rapid pace of change in digital technology and its accelerated dissemination leaves modern individuals with no choice but to master, “tame,” and employ these technologies in communicative practice for the benefit of collective progress. It is shown that the expansion of communication means, linked to the challenges of digitalization, interacts with traditional issues such as indoctrination, political manipulation, and information warfare, provoking new difficulties in finding relevant methods and formats for engaging individuals. It is argued that life in a world radically transformed by digital technologies requires the development of a range of competencies that allow individuals to take advantage of the opportunities and avoid the pitfalls associated with functioning in a digital environment.