Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


2020 | 10 | 237-246

Article title

Recenzja filmowa jako narzędzie perswazji: aspekty retoryczno-pragmatyczne gatunku

Content

Title variants

EN
Film Review as a Tool of Persuasion: Rhetorical and Pragmatic Aspects of the Genre

Languages of publication

PL

Abstracts

EN
The purpose of this paper is to examine the discursive construction of persuasiveness in media language on the basis of the genre ‘film review,’ which is relatively rarely analysed. Thanks to a study of eighty reviews for three popular French comedies “Intouchables” (2011), “Qu’est-ce qu’on a fait au Bon Dieu?” (2014) and “Le sens de la fête” (2017) several invariant persuasive traits of this kind of discourse can be described in the context of its demonstrative (epideictic) and deliberative (legislative) dimensions. These dimensions exploit the rhetorical parameters of movere and delectare related to the conative function of language combined with the phatic one. Since the use of the mentioned strategies stems from the need for film reviewers to attract and convince the addressee to see a film or not, they reflect some persuasive techniques of advertising discourse, which aim to influence one’s will and decisions. Therefore, the paper elaborates on a set of discursive strategies of persuasion (DSP), leading to dynamise and dialogise the discourse in order to reinforce or weaken the addressee’s attitude towards the presented film by means of evaluative lexis including colloquial expressions, superlatives, questions and appellative-directive forms. All these elements refer to shared values, connotation, presupposition, and the identification relationship in order to ‘lock’ the addressee in the discursive universe created by the addresser.

Contributors

  • Uniwersytet Śląski w Katowicach

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-2fccdc12-311b-4002-a057-5d7d022bba8d
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.