PL EN


Journal
2011 | 2 | 43-52
Article title

Consumer perception of private label brands in the Czech Republic

Content
Title variants
Languages of publication
EN
Abstracts
EN
The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness. These are brands that are produced and offered by retailers under their own name or brand. The range of retail brands is very extensive. While in the past, they were offered primarily as a low cost alternative to national and international brands, nowadays, these products have been competing with them at a higher price level as a so-called standard or premium private label. The aim of this paper is to analyze and discuss the relationship of Czech consumers to these private brands.
Journal
Year
Volume
2
Pages
43-52
Physical description
Dates
published
2011-12-22
Contributors
author
  • redakcevste@gmail.com, Redakce Littera Scripta, VŠTE, Okružní 10, České Budějovice 37001, Czech Republic
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-310694fc-beb9-4393-8f37-e9f1c1b3d63e
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