Wymiary oferty na rynku turystycznym

• Authors: Aleksander Panasiuk

Title variants

EN

Dimensions of offers on the tourist market

• Languages of publication: PL EN

Abstracts

EN

The tourist market is vast and internally complex; it covers an extensive range of economic activities, aimed at demand, which relate to the functioning of the bodies representing directly the tourist industry and many other industries supporting the creation of the tourist offer. Current trends shape tourism development both on its demand side, with the motives of tourist trips, and on the dynamically changing supply side of the market. The aim of the study is to interpret the issue of the tourist offer, as well as to indicate its dimensions. The traditional understanding of the tourist product, both in the narrow and the wide perspective (referring to the area), omits a number of important elements determining the structure of supply targeted at consumers of the tourist market. Applying the concept of the tourist offer in the theoretical and practical context constitutes the basis to draw attention to specific elements crucial to meeting the tourist needs both by tourist enterprises and by tourist destinations. The issue of the tourist offer, especially understood in the setting of a tourist destination, is not represented in scientific literature.

Keywords

PL

rynek turystyczny; produkt turystyczny; oferta turystyczna

EN

tourist market; tourist product; tourist offer

• Publisher: Akademia Wychowania Fizycznego we Wrocławiu
• Journal: Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
• Year: 2014
• Volume: 46
• Pages: 119-128

Contributors

author

Aleksander Panasiuk

• Uniwersytet Szczeciński