PL EN


2009 | 2 | 1(2) | 149-164
Article title

EU structural funds’ publicity and the practice of journalism and public relations in Lithuania

Content
Title variants
Languages of publication
EN
Abstracts
EN
The aim of the article is to analyse the practice of EU structural funds projects’ publicity in Lithuania, concentrating on the issue of the so called “paid articles,” used by many of the EU fund- ed projects. It is considered to be a negative practice, since in this case a big part of the information on EU funded projects is presented in a cost ineffective way. It might also reinforce the tendencies in the media to expect companies or public institutions to pay for a publication instead of relying on ethical relationships with public relations sources. The article attempts to show how the publicity measures of EU structural funds projects have adapted to the existing practices and have reinforced them.
Year
Volume
2
Issue
Pages
149-164
Physical description
Dates
published
2009
Contributors
  • Vilnus University
References
Document Type
Publication order reference
Identifiers
ISSN
1899-5101
YADDA identifier
bwmeta1.element.desklight-319ddfee-6db0-490c-b559-ea1ac8f0acd2
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