Zjawisko sezonowości w turystyce – istota problemu i działań krajowych podmiotów polityki turystycznej na rzecz jego ograniczania
The phenomenon of seasonality in tourism: the essence of the problem and activities undertaken by national tourist policy entities aimed at its limitation
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The article covers one of the most essential problems of the present-day tourism, i.e. its seasonal nature, and the undertaken activities aimed at its limitation. The issue, which is characteristic of a straight majority of destinations, accounts for a number of negative effects on the tourist market. In the paper, apart from theoretical deliberations concerning the seasonal nature, examples are presented of activities undertaken by selected national tourism entities aimed at limiting the phenomenon. A review of information available from 15 European states clearly proved the essential role of these activities in the tourist policy. The examples presented show a widening scope of the undertakings. Thereby, the analysed problem is becoming a more and more important issue of many tourist policy aspects concerning individual destinations.
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