PL EN


2015 | 229 | 157-168
Article title

Sprzedaż rozwiązań zintegrowanych jako nowa tendencja w strategii przedsiębiorstw

Content
Title variants
EN
Solution-based offer as a new business strategy
Languages of publication
PL
Abstracts
PL
Strategie firm sprzedających dobra przemysłowe podlegają ewolucji w kierunku oferowania nie tylko urządzeń wraz z towarzyszącą ofertą „standardowych” usług serwisowych, ale tzw. rozwiązań zintegrowanych, oznaczających kompleksowe wsparcie wszystkich procesów biznesowych odbiorcy w całym cyklu życia oferowanego produktu. Firmy dostarczające klientowi kompleksowe rozwiązania zazwyczaj należą do jednej z dwóch kategorii: sprzedawców systemów lub integratorów systemów. Realizacja oferty rozwiązań zintegrowanych odbywa się przy istotnym udziale klienta.
EN
Business models of industrial goods companies are continuously evolving to include in the value proposal to the customer not only standard maintenance services but also comprehensive life-cycle extended support to the business process of the customer. Firms providing such an offer usually fall into one of the two categories: system sellers or system integrators. Delivery of solution-specific offer requires an extensive involvement of the prospective customer.
Year
Volume
229
Pages
157-168
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-3237299a-f96a-4051-a8e7-cde404762b63
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