Corporate news disclosure on intangible assets during the COVID-19 crisis in pharmaceutical companies

• Authors: Petković Miloš , Luty Piotr , Mizdraković Vule

Title variants

PL

Ujawnianie informacji o wartościach niematerialnych i prawnych w komunikatach spółek farmaceutycznych podczas kryzysu COVID-19

• Languages of publication: EN

Abstracts

EN

Purpose: This study explores corporate news communication about intangible assets during the COVID-19 crisis in the largest global pharmaceutical companies. Methodology/approach: Computerised lexical content analysis was performed on 297 articles (texts) from 34 companies, amounting to 280,246 words. We generated a bottom-up cluster-ing of the keywords, titles and abstracts. The qualitative data were obtained from the ProQuest textual database by Clarivate. Findings: The research demonstrates that the biggest global pharmaceutical companies focused intensively on intangible assets during the crisis. They disclosed information on three main intangibles: (1) brand, (2) patent and (3) license, covering 78.17% of the entire corpus text. Research limitations: The study limitations include the fact that the sample concerns only the biggest pharmaceutical companies that met our criteria. Further research could cover small and medium-sized companies and other industries. Finally, further analysis could combine quantitative and qualitative methods within the same research. Originality/value: The research article contributes to the current literature on intangible asset narratives, showing how the biggest pharmaceutical companies tend to achieve a compet-itive advantage, stay successful during a crisis and address messages to their key stakehold-ers. Considering the high risks and existing uncertainties, these messages could be of the utmost importance.

PL

Cel: Celem artykułu jest zbadanie informacji komunikowanych przez największe światowe spółki farmaceutyczne związanych z wartościami niematerialnymi i prawnymi w czasie pandemii COVID-19. Metodyka/podejście badawcze: W artykule przeprowadzono analizę treści 297 artyku-łów (tekstów) z 34 firm, obejmujących 280 246 słów. Przeprowadzono grupowanie słów kluczowych, tytułów i abstraktów. Dane jakościowe uzyskano z bazy danych ProQuest firmy Clarivate. Wyniki: Wyniki badania wykazały, że największe światowe firmy farmaceutyczne w czasie kryzysu intensywnie skupiały się na wartościach niematerialnych i prawnych. Spółki ujawniły informacje dotyczące trzech głównych elementów wartości niematerialnych i prawnych: (1) marki, (2) patentu i (3) licencji, które zajmowały 78,17% całego tekstu. Ograniczenia badawcze: Ograniczeniem artykułu jest fakt, że próba dotyczy wyłącznie największych firm farmaceutycznych. Dalsze badania mogą również objąć mniejsze i średnie przedsiębiorstwa oraz inne branże. Dodatkowo w dalszej analizie można połączyć metody ilościowe i jakościowe. Oryginalność/wartość: Artykuł stanowi rozwinięcie i uzupełnienie istniejącej literatury na temat informacji o wartościach niematerialnych i prawnych oraz tego, w jaki sposób największe firmy farmaceutyczne dążą do osiągnięcia przewagi konkurencyjnej, odnoszą sukcesy w czasie kryzysu i kierują komunikaty do swoich kluczowych interesariuszy. Biorąc pod uwagę wysokie ryzyko i niepewność prowadzenia działalności w sektorze farmaceu-tycznym, informacje te mogą mieć ogromne znaczenie dla spółek.

Keywords

EN

intangible assets; corporate news; COVID-19; pharmaceutical companies; content analysis

PL

wartości niematerialne i prawne; informacje korporacyjne; COVID-19; spółki farmaceutyczne; analiza treści

• Publisher: Stowarzyszenie Księgowych w Polsce (SKwP), Zarząd Główny, Rada Naukowa
• Journal: Zeszyty Teoretyczne Rachunkowości
• Year: 2024
• Issue: 48(1)
• Pages: 155-172

Contributors

author

Petković Miloš

• Singidunum University, Serbia

author

Luty Piotr

• Wroclaw University of Economics and Business, Poland

author

Mizdraković Vule

• Singidunum University, Serbia

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