PL EN


2012 | 15 | 4 | 31-41
Article title

Jakość dóbr medialnych

Content
Title variants
EN
Quality of media goods
Languages of publication
PL
Abstracts
EN
The concept of media goods is of pivotal significance for owners and managers of media business activities. Raising the quality of media goods, namely, newspapers, magazines, radio and television programmes, are the fundamental marketing activities, which should be undertaken with reference to a product. In this article, it is assumed that drastic changes in the media companies’ environment in Poland, especially from the year 2009, prompt the systematic decline in the quality of media goods. It is ascertained that such a situation ensues mainly from the business strategies employed by owners and managers of media companies. In order to carry out a diagnosis of the phenomena the meaning of media goods quality was also specified.
Keywords
PL
Media   Jakość  
EN
Media   Quality  
Year
Volume
15
Issue
4
Pages
31-41
Physical description
Dates
published
2012
Contributors
References
  • C. Mik, Media masowe w europejskim prawie wspólnotowym, Toruń 1999, s. 37.
  • T. Kowalski, B. Jung, Media na rynku, Warszawa 2006, s. 116–130.
  • Ph. Kotler, Marketing, Poznań 2005
  • Leksykon marketingu, red. J. Altkorn, T. Kramer, Warszawa 1998, s. 100.
  • Ranking najcenniejszych polskich marek w 2009 roku, Dodatek do „Rzeczpospolitej” 10.12.2009 r.
  • A. Karpowicz, Prawo autorskie i prasowe dla dziennikarzy, Warszawa 1996, s. 135–137.
  • TnS OBOP. Dane z elektronicznego pomiaru widowni telewizyjnej, na próbie 3042 osób powyżej 4 roku życia.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-32e9f478-693d-4511-a058-49d544e51362
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.