Jakość dóbr medialnych

• Authors: Ryszard Żabiński

Title variants

EN

Quality of media goods

• Languages of publication: PL

Abstracts

EN

The concept of media goods is of pivotal significance for owners and managers of media business activities. Raising the quality of media goods, namely, newspapers, magazines, radio and television programmes, are the fundamental marketing activities, which should be undertaken with reference to a product. In this article, it is assumed that drastic changes in the media companies’ environment in Poland, especially from the year 2009, prompt the systematic decline in the quality of media goods. It is ascertained that such a situation ensues mainly from the business strategies employed by owners and managers of media companies. In order to carry out a diagnosis of the phenomena the meaning of media goods quality was also specified.

Keywords

PL

Media; Jakość

EN

Media; Quality

• Publisher: Wydawnictwo Uniwersytetu Jana Kochanowskiego
• Journal: Rocznik Bibliologiczno-Prasoznawczy
• Year: 2012
• Volume: 15
• Issue: 4
• Pages: 31-41

Dates

published

2012

Contributors

author

Ryszard Żabiński

References

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