PL EN


Journal
2008 | 148 | 27-44
Article title

Praktyczny i etyczny aspekt public relations w marketingu politycznym

Content
Title variants
EN
Practical and Ethical Aspect of Public Relations in Political Marketing
Languages of publication
PL
Abstracts
EN
In the paper political marketing is judged ethically and practically. It is visible that there is a huge delay of political marketing in relation to business marketing (relations marketing), both in ethic and practical aspects. Relations marketing (partnership marketing) is based on 4C formula of marketing-mix, mainly on a dialoque with a consumer. Political market should be treated similarly: political partnership marketing is necessary.
Contributors
  • Uniwersytet Warmińsko-Mazurski w Olsztynie, ul. Michała Oczapowskiego 2, 10-719 Olsztyn
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-32fffe63-1fe9-4e5b-a0cd-d51691d65b81
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