Praktyczny i etyczny aspekt public relations w marketingu politycznym

• Authors: Bronisław Bombała

Title variants

EN

Practical and Ethical Aspect of Public Relations in Political Marketing

• Languages of publication: PL

Abstracts

EN

In the paper political marketing is judged ethically and practically. It is visible that there is a huge delay of political marketing in relation to business marketing (relations marketing), both in ethic and practical aspects. Relations marketing (partnership marketing) is based on 4C formula of marketing-mix, mainly on a dialoque with a consumer. Political market should be treated similarly: political partnership marketing is necessary.

Keywords

EN

public relations; trust; dialoque; political partnership marketing

• Publisher: Instytut Filozofii i Socjologii Polskiej Akademii Nauk / Akademia Leona Koźmińskiego
• Journal: Prakseologia
• Year: 2008
• Issue: 148
• Pages: 27-44

Contributors

author

Bronisław Bombała

• Uniwersytet Warmińsko-Mazurski w Olsztynie, ul. Michała Oczapowskiego 2, 10-719 Olsztyn