PL EN


2012 | 33 | 173-201
Article title

‘Nominations and applications invited’ - textual conventions of academic discourse reflected in academic job ads

Title variants
Languages of publication
EN
Abstracts
EN
This paper aims at investigating whether the linguistic strategies and features generally attributed to academic discourse are reflected in the texts of online academic job postings, and if so, to what degree such elements make academic job ads different from their corporate counterparts. This corpus-based study focuses on job advertisements understood as samples of written academic and corporate discourses. The function that academic job postings perform for academic communities may be considered parallel to the role that recruitment ads announcing business-related positions play in corporate communities. This functional homogeneity is reflected in numerous similarities between the textual strategies used in both sub-corpora. The more ‘academic’ character of academic job postings manifests itself primarily through a higher degree of grammatical formality, and limited use of the personal voice and explicit persuasion.
Year
Volume
33
Pages
173-201
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-353e9180-3d4e-4435-bf4e-8cafb786aabf
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.