Technical Debt and Customer Value Added as the Parameters of Technology Innovation Based Strategies
Dług techniczny i wartości dodana dla klienta jako parametry strategii opartych na innowacji technologicznej
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Market introduction of technologically innovative products or services is based around a desire to create offerings with superior customer value. This perceived customer value creation process has to be divided into segments to provide a diagnostic tool which can usefully assist managers create new superior value technology based products or services by including customer participation in the development process. The use of such a tool, based on customer value and technical debt as parameters, will allow company decision makers to analyze and measure the nature of customer perceptions and the innovativeness of a proposed offering enabling them to define concrete marketing strategies as a result and minimizing the risk of market failure of an innovation based product. The importance of technical debt and customer value added as the parameters of technology innovation based strategies is discussed in this article.
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