2015 | 4 | 255-269
Article title

Technical Debt and Customer Value Added as the Parameters of Technology Innovation Based Strategies

Title variants
Dług techniczny i wartości dodana dla klienta jako parametry strategii opartych na innowacji technologicznej
Languages of publication
Market introduction of technologically innovative products or services is based around a desire to create offerings with superior customer value. This perceived customer value creation process has to be divided into segments to provide a diagnostic tool which can usefully assist managers create new superior value technology based products or services by including customer participation in the development process. The use of such a tool, based on customer value and technical debt as parameters, will allow company decision makers to analyze and measure the nature of customer perceptions and the innovativeness of a proposed offering enabling them to define concrete marketing strategies as a result and minimizing the risk of market failure of an innovation based product. The importance of technical debt and customer value added as the parameters of technology innovation based strategies is discussed in this article.
Physical description
  • Asthana P. (1995), Jumping the S-curve, “IEEE Spectrum”, June 1995, pp. 49-54.
  • Bowden M.J. (2004), Moore’s Law and technology S-Curve, “Technology Management, SATIM”, vol. 8 no. 1, pp. 1-4.
  • Chen S-Ch., Quester P.G. (2009), A value-based perspective of market orientation and customer service, “Journal of
  • Retailing and Consumer Services”, no.16, pp. 197-206.
  • Cunningham W. (1993), The why cash portfolio management system, in: Proc. object-oriented programmin systems, languages, and applications, OOPSLA’92, ACM Press, pp. 29-30.
  • Filipowicz P. (2014), Customer commitment to value creation process: case of innovation based differentiation strategies, “International Journal of Business and Management Study”, no. 1, pp. 10–13.
  • Foster R. (1986), Innovation: The attacker’s advantage, Summit Books, Yew York.
  • Garcia R, Calantone R (2002), ‘A critical look at technological innovation typology and innovativeness terminology: a literature review’, The Journal of Product Innovation Management, no.19, pp. 110 -132.
  • Highsmith J. (2009), Agile project management: Creating innovative products, Addison-Wesley Professional.
  • Ho J.C. (2011), Technology evaluation in Taiwan's technology industries: Strategies, trajectories, and innovations, “Technological Forecasting & Social Change”, no. 78, pp. 1379-1388.
  • Ho J., Shahnewaz S., Ruhe G. (2014), A prototype tool supporting when-to-release decisions in iterative development, in: 2nd International Workshop on Release Engineering (RELENG), Mountain View, CA, USA, pp. 1-3.
  • Johannessena J-A., Olsen B. (2010), The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy, “International Journal of Information Management”, no. 30, pp. 502–511.
  • Kruchten Ph., Nord R.L., Ozkaya I. (2012), Technical debt: From metaphor to theory and practice, in: IEEE Software, The IEEE Computer Society, pp.18-21.
  • Laitamaki J., Kordupleski R. (1997), Building and deploying profitable growth strategies based on the waterfall of customer value added, “European Management Journal”, no. 2, pp. 158-166.
  • Nord R., Ozkaya I., Kruchten Ph., Gonzales-Rojas M. (2012), In search of a metric for managing architectural technical debt, in: Joint working conference on software architecture & 6th European Conference on Software Architecture, IEEE Computer Society, pp. 91-100.
  • Pearce J.A., Robinson R.B. (1994), Strategic management formulation, implementation, and control, IRWIN, USA.
  • Porter M.E. (1985), Competitive advantage: creating and sustaining superior performance, Free Press, New York.
  • Radford S., Sridhar S. (2005), All co-production is not created equal: a value congruence approach for examining the degree of co-production, in: Enhancing Knowledge development in Marketing, AMA Educators’ Proceedings, USA, pp. 244-251.
  • Ritter T., Walter A. (2012), More is not always better: The impact of relationship functions on customer-perceived relationship value, “Industrial Marketing Management”, no. 41, pp. 136-144.
  • Sood A., Tellis G.J. (2005), Technological evolution and radical innovation, “Journal of Marketing”, vol. 69, pp. 152–168.
  • Ulaga W. (2001), Customer value in business markets an agenda for inquiry, “Industrial Marketing Management”, no. 30, pp. 315-319
Document Type
Publication order reference
2353 - 9119
YADDA identifier
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.