In this paper, the mode in which the self reveals itself in the contemporary world-historical situation will be analysed. Hence, the focus will be on a particular form of technological mediation of the self by examining a recent phenomenon commonly referred to as the s e l f i e. Unlike most psychological studies suggest, it will be argued that selfies enable a human epistemological need to realize self-knowledge. Thus, they are not a mere result of narcissistic disorder. Furthermore, I will claim that the self-knowledge achieved via the selfie does not necessarily offer a lower level of aesthetic perfection as a means of self-knowledge gained via other “classical” art forms, and that the prejudice that this is the case is a result of a surpassed dualistic view of human nature. In the conclusion of the paper the investigation will be extended to the question of what the selfie can teach us about the essence of (modern) technology and, inversely, what from (modern) technology we can tell about the (modern) self. In doing so, Gehlen’s and Heidegger’s views on the essence of technology will be employed. Finally, to answer the question of whether the self can be revealed in the selfie, Heidegger’s criticism of modern technology will be emphasized and the difference between technology as a way of revealing and technology as a purpose will be underlined.