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2017 | 9(73) | 3-12

Article title


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Some aspects of the foreign experience of professional training of the future specialists in public relations.

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The research paper describes the requirements for the level of knowledge, skills and abilities of future PR professionals abroad. The research paper aims at outlining the main tendencies of the professional training of future specialists in public relations abroad. The general tendencies of professional training of future specialists in public relations abroad are described, which include: application of distance learning systems; introduction of the new material through the video content into the system of distance learning; selection of technologies according to the goals of studying according to the Bloom’s taxonomy. It is stated that these tools allow taking into account the individual peculiarities of students’ perception of educational material and apply different resources to take into account these peculiarities when delivering material by the lecturer. It is noted that the introduction of distance learning in the educational process contributes to the formation of the students’ critical thinking, self-organization and self-improvement skills. It has been established that for effective application and introduction of systems of distance learning in the educational process of professional training of future specialists in public relations it is necessary to choose software that meets the requirements for the formation of the main professional competencies, to create and arrange electronic educational materials using the up-to-date Internet resources. The introduction of distance learning systems in the process of training future specialists in public relations has the following advantages: the ability to study in any territory, despite the fact that the scientific and technical centers and higher education institutions are concentrated in large cities only; the impact of modern requirements and the needs of the population regarding the content and technology of education on the education system; the development of a market economy; an increase in population migration. The prospects of further research in this direction are determined to be the experimental verification of the technology effectiveness of the professional training process of the future specialists in public relations in the implementation of distance learning systems.


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Publication order reference

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