Przesłanki internacjonalizacji przedsiębiorstw e-commerce

• Authors: Magdalena Grochal

Title variants

EN

PREMISSES OF INTERNATIONALIZATION OF E COMMERCE COMPANIES

• Languages of publication: PL

Abstracts

EN

Article determines premisses of the internationalization process which arise from the models of internationalization, as well as technological, economical and market-based background for the e commerce companies. The main aim of the paper is to describe the above mentioned premises after critical analysis of specified literature. Results of quoted research provided knowledge about the influence of network relationships, value creation, scale and scope effect, niche strategy and technological changes in the e commerce companies and their internationalization process

Keywords

EN

BORN GLOBAL; E-COMMERCE; INTERNATIONALIZATION

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 3
• Pages: 187-197

Contributors

author

Magdalena Grochal

• Katedra Zarządzania Międzynarodowego, Wydział Zarządzania, Uniwersytet Ekonomiczny w Katowicach