PL EN


2016 | 4(32) | 77-86
Article title

Strategic approach to tourism destination management

Content
Title variants
Podejście strategiczne do zarządzania destynacjami turystycznymi
Languages of publication
EN
Abstracts
EN
Managing tourism in a sustainable manner requires a strategic approach and frame thinking, being particularly emphasized at a tourism destination level alluding to collaboration of many and various stakeholders, thus trying to establish and retain a competitive edge. In order to achieve this, tourism destinations have a need for a destination management that is to manage organizations and stakeholders’ interests through strategic and operational approach. The aim of this paper is to provide theoretical understanding of strategic tourism destination management and of the Balanced Scorecard, based on the preliminary research of towns and municipalities within the administrative borders of the Karlovac County.
PL
Zarządzanie turystyką w sposób zrównoważony wymaga podejścia strategicznego oraz myślenia ramowego, szczególnie podkreślanych na poziomie destynacji turystycznych, który nawiązuje do współpracy wielu różnych interesariuszy, próbujących w ten sposób stworzyć i utrzymać przewagę konkurencyjną. Aby to osiągnąć, destynacje turystyczne wymagają zarządzania destynacjami, czyli zarządzania interesami organizacji i interesariuszy poprzez podejście strategiczne i operacyjne. Celem niniejszej pracy jest zapewnienie teoretycznego rozumienia strategicznego zarządzania destynacjami turystycznymi oraz umożliwienie wprowadzenia Zrównoważonej Karty Wyników na podstawie wstępnego badania miast i gmin w obrębie granic administracyjnych gminy Karlovac.
Year
Issue
Pages
77-86
Physical description
Dates
issued
2016-12
Contributors
author
  • Karlovac University of Applied Sciences
References
  • ADE. (2008). Turistički masterplan za Karlovačku i Ličko-senjsku županiju, Hrvatska [online, accessed:2015-06-15]. Retrieved from: http://www.tzkz.hr/UserFiles/file/pdf/Hrv_CarlBro_Revised_TMP_Vol_I_Technical_Report_14_Feb_2008.pdf.
  • Antonio, N., Serra, F. (2015). The use of design science research in the development of a performance management system of hospitality. Dos Algarves: A Multidisciplinary e-Journal, 26 (2), 23–46. DOI 10.18089/DAMeJ.2015.26.2.2.
  • Bakija, K. (2014). Računovodstvene informacije za upravljanje održivim razvojem. Doctoral thesis. University of Rijeka.
  • Bartoluci, M. (2013). Upravljanje razvojem turizma i poduzetništva. Zagreb: Školska knjiga. ISBN 9789530304185.
  • Bieker, T., Waxenberger, B. (2001). Sustainability Balanced Scorecard and Business Ethics. In: 10th International Conference of the Greening of Industry Network, Sweden (pp. 1–25).
  • Blažević, B., Peršić, M. (2012). Ocjena turističke ponude kvarnera [online, accessed: 2015-06-02]. Retrieved from: http://www.kvarner.hr/docs/kvarner2011HR/documents/285/1.0/Original.pdf.
  • BusinessDictionary.com. (n.d.). BusinessDictionary.com—Online Business Dictionary [online, accessed: 2016-10-16]. Retrieved from: http://www.businessdictionary.com/.
  • Butler, J. B., Henderson, S. C., Raiborn, C. (2011). Sustainability and the Balanced Scorecard: Integrating green measures into business reporting. Management Accounting Quarterly, 12 (2), 1–10.
  • EC. (2004). Early warning system for identifying declining tourist destinations, and preventive best practices [online, accessed: 2016-06-02]. Retrieved from: http://bookshop.europa.eu/en/early-warning-system-for-identifying-declining-tourist-destinations-and-preventive-best-practices-pbNB4902515/downloads/NB-49-02-515-EN-C/NB4902515ENC_002.pdf;pgid=y8dIS7GUWMdSR0EAlMEUUsWb000060zUPCMK;sid=tljms1AIltHmtgEoTGV4F.
  • Figge, F., Hahn, T., Schaltegger, S., Wagner, M. (2002). The Sustainability Balanced Scorecard—Management to business strategy. Business Strategy and the Environment, 11, 269–284. Retrieved from: http://doi.org/10.1002/bse.339.
  • Franzoni, S. (2015). Measuring the sustainability performance of the tourism sector. Tourism Management Perspectives, 16, 22–27. http://doi.org/10.1016/j.tmp.2015.05.007.
  • Gajdošik, T., Hrubvoca, G., Šramek, J., Tittelbachova, Š. (2015). Approaches to the economization of cultural heritage in context of destination management in the Czech Republic. Journal of Competitiveness, 7 (1), 22–34. DOI 10.7441/joc.2015.01.02.
  • Gržinić, J., Safti, D. (2012). Approach to the development of destination management in Croatian tourism. Management, 17 (1), 59–74.
  • Hoque, Z. (2003). Strategic management accounting concepts, processes and issues. Sprio Press USA. ISBN 1904298797.
  • Hubbard, G. (2009). Measuring organizational performance: Beyond the triple bottom line. Business Strategy and the Environment, 18, 177–191. http://doi.org/Doi 10.1002/Bse.564.
  • Jones, T., Atkinson, H., Lorenz, A., Harris, P. (2012). Strategic managerial accounting hospitality, tourism and events applications. Oxford Goodfellow Publisher Ltd. ISBN 9781908999016.
  • Kang, J. S., Chiang, C. F., Huangthanapan, K., Downing, S. (2015). Corporate Social Responsibility and Sustainability Balanced Scorecard: The case study of family-owned hotels. International Journal of Hospitality Management, 48, 124–134. http://doi.org/10.1016/j.ijhm.2015.05.001.
  • Kaplan, R. S., Norton, D. P. (1996). The Balanced Scorecard: Translating strategy into action. Boston, MA: Harvard Business School Press. http://doi.org/10.1109/JPROC.1997.628729.
  • Karlovačka županija. (2014). Adresar gradova i općina Karlovačke županije [online, accessed: 2016-06-20]. Retrieved from: http://www.kazup.hr/images/dokumenti/tmp/gradoviiopcine12_2014.pdf.
  • Mihalič, T., Žabkar, V., Knežević Cvelbar, Lj. (2012). A hotel sustainability model: Evidence from Slovenia. Journal of Sustainable Tourism, 20 (5), 701–719. http://dx.doi.org/101080/09669582.2011.632092.
  • Pechlaner, H., Volgger, M., Herntrei, M. (2012). Destination management organizations as interface between destination governance and corporate governance. Anatolia: An International Journal of Tourism and Hospitality Research, 23 (2), 151–168. http://dx.doi.org/10.1080/13032917.2011.652137.
  • Peršić, M., Janković, S. (2006). Menadžersko računovodstvo hotela. Opatija and Zagreb: RiF. ISBN 9536480840.
  • UNWTO. (2007). A practical guide to tourism destination management. ISBN: 978928441243.
  • Vila, M., Costa, G., Rovira, X. (2010). The creation and use of scorecards in tourism planning: A Spanish example. Tourism Management, 31 (2), 232–239. http://doi.org/10.1016/j.tourman.2009.02.015.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-3a872f6e-63ea-44b0-85d5-86662af383bd
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.