Die „Fröhliche-guten-Tag-Anzeige" zwischen Familienanzeige und bimodaler Kontakttextsorte

• Authors: Spillner Berndt

Title variants

EN

„Fröhliche-guten-Tag-Anzeige" as a text type: from family advertising to intimate public communication

• Languages of publication: DE

Abstracts

EN

The paper presents a new text type which became customary some years ago in German daily newspapers. The analysis is based on a corpus of more than 8000 texts, especially from ‘WAZ. Westdeutsche Allgemeine Zeitung'. The bimodal texts (containing verbal and non-verbal elements) combine family advertisements (marriage, announcement of birth) with very private personal messages. In this way intimate communication is exchanged publically and in printed media.

Keywords

EN

communication; bimodal texts; verbal elements; non-verbal elements

• Publisher: Instytut Komunikacji Specjalistycznej i Interkulturowej
• Journal: Lingwistyka Stosowana / Applied Linguistics / Angewandte Linguistik
• Year: 2012
• Issue: 5
• Pages: 189-200

Dates

published

2012

Contributors

author

Spillner Berndt

• Universität Duisburg-Essen

References

• FIX, U (2005), Texte zwischen Musterbefolgung und Kreativität. In: Deutschunterricht 57. 13–22.

Identifiers

ISSN

2080-4814