The aim of this study was to present the variety of educational services in small towns of Małopolskie and Podkarpackie voivodeships. Performance of educational services is determined by numerous factors, of which the key ones are: economic and social policy, rules governing the funding of education and demographic processes. Education is a public service aimed at particular citizen groups (children, youth, adults) or at the society itself. The maim methods used in study was analysis of statistic data and structural coefficient and profiles of educational services. The first part of this paper deals with the condition and structure of the system in consideration to the types of schools and number of students affected by demographic changes in the region. The second part is an analysis of educational profiles in secondary schools in small cities with relation to their local job market and the economic advancement of the regions. The paper contains a juxtaposition of barriers and opportunities for the development of educational services in the analysed towns.