Wpływ sytuacji kryzysowych na reputacje – ujęcie sektorowe

• Authors: Tomasz Dąbrowski

Title variants

EN

Impact of the Crisis Situations on the Reputation: a Sectoral Approach

RU

Влияние кризисных ситуаций на репутацию – секторный подход

• Languages of publication: PL EN RU

Abstracts

PL

Negatywny wpływ sytuacji kryzysowych zazwyczaj jest rozpatrywany z punktu widzenia przedsiębiorstwa. Celem artykułu jest zbadanie, czy istnieje dodatkowy wpływ kryzysów, który odnosi się do reputacji sektora. Artykuł oparty jest na analizie danych wtórnych. Przedstawione wyniki wskazują, że w szczególnych przypadkach może wystąpić efekt uogólnienia, oznaczający, że sytuacje kryzysowe szkodzą nie tylko reputacji firmy, ale również reputacji całego sektora.

EN

The negative impact of crisis situations normally is considered from the corporate perspective. The aim of this article is to examine if there is an additional effect of crises, which refers to the sector reputation. The presented results indicate that in specific cases there can occur the generalisation effect which means that crisis situations may harm not only the corporate reputation, but also the reputation of the entire sector.

RU

Отрицательное влияние кризисных ситуаций, как правило, рассматривается с точки зрения предприятия. Цель статьи – изучить, существует ли дополнительное влияние кризисов, которое касается репутации сектора. Статья основана на анализе вторичных данных. Представленные результаты указывают, что в особых случаях может выступить эффект обобщения, который обозначает, что кризисные ситуации наносят вред не только репутации фирмы, но и репутации всего сектора.

Keywords

PL

sytuacja kryzysowa; reputacja; efekt uogólnienia; sektor bankowy; sektor motoryzacyjny

EN

crisis situation; reputation; generalisation effect; banking sector; automotiv sector

RU

кризисная ситуация; репутация; эффект обобщения; банковский сектор; сектор автомобильной промышленности

• Publisher: Instytut Badań Rynku, Konsumpcji i Koniunktur
• Journal: Handel Wewnętrzny
• Year: 2017
• Issue: 4 (369) Tom I
• Pages: 72-84

Contributors

author

Tomasz Dąbrowski

• Szkoła Główna Handlowa w Warszawie

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