Zarządzanie wizerunkiem osoby publicznej — autokreacja Roberta Biedronia podczas kampanii na prezydenta miasta w 2014 roku

• Authors: Barbara Kobzarska-Bar , Anna Arcinowska , Filip Janczak , Weronika Marchwińska

Title variants

EN

Public personality image management: Self-creation of Robert Biedroń during the mayoral campaign in 2014

• Languages of publication: PL

Abstracts

EN

A key element of each electoral campaign is to create an image of the candidate corresponding to the voters’ expectations. This is an essential task when the vast majority of voters declares that the candidate’s personality was decisive for their voting decisions. An image is a specific construct composed of information provided to the recipient by the candidates themselves, by their staff and mass media, as well as the voters’ personal reflections. The paper focuses on the verbal behaviour of Robert Biedroń in the time when he was running for town mayor of Słupsk in the 2014 elections. This set of major features creates a specific image of the candidate which could have affected the result of the elections in 2014.

Keywords

EN

zarządzanie wizerunkiem osobistym marketing polityczny; kampania wyborcza; media społecznościowe; personal branding; self-image; political marketing; electoral campaign; social media

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Wrocławskie Studia Politologiczne
• Year: 2019
• Volume: 26
• Pages: 88-99

Contributors

author

Barbara Kobzarska-Bar

• Wyższa Szkoła Handlowa we Wrocławiu

author

Anna Arcinowska

author

Filip Janczak

author

Weronika Marchwińska