The article deals with the process of establishing aesthetic ideal of pupils of the Institute for Noble Maidens in Ukraine in the context of the retrospective approach to female education leading national and European educators and thinkers. It was found out that at the beginning of the nineteenth century reigned two approaches to the interpretation of educational ideal of female education, including conservative and democratic. Already in the mid-nineteenth century during the official (conservative) education (G. Appelrot, M. Katkov, P. Oldenburhskyy, M. Pogodin, Y. Rostovtsev, D. Tolstoy) ideal of female pupils educational institution based on the values of aristocratic culture, religion and identity theory of official nationality. The main thesis of publicists of conservative orientation – female through natural properties must dominate; only area of self of the «ladies» – the family, and the main purpose – the birth of children. The attention in the proposed article is drawn to the spiritual virtues and moral character requirements for the individual of noble maidens in the context of the traditional distribution of social roles. Graduate of Institute of Noble Maidens was the bearer of the ideal of nobility and purity, she believed in what this ideal would be realized, despite the difficulties and hardships of real life, taking them consistently without murmurings and bitterness. In the society the graduate of the institute was fun and relaxed, impressed by refined taste and rich imagination, witty remarks, sophistication and charm of «subtle mind». And to encourage the acquisition of a certain set of «secular virtues», many of which coincide with the most important Christian virtues: humility management, mutual courtesy, meekness, temperance equal friendly behavior, clean, prone to heart goodness and righteousness and worthy of noble modesty and special generosity, she should be separated from all that had signs of pride and selfishness. Schoolmiss was an example. All these features we can find in the best pupils of the Institute for Noble Maidens. In particular, the principal provisions and statutes on governing the education of girls at the Institute for Noble Maidens were analyzed. The views of leading figures on educational objectives of the educational process in women’s educational institutions were characterized. It is highlighted that as domestic and private education of girls get into character, the ideal model of training was the institute.