Chynnyky zabezpechennya donesennya sutnosti brendu cherez systemu komunikatsiy pidpryyemstva

• Authors: Nadiya V. Ivashova , Tetyana P. Goncharenko

Title variants

EN

FACTORS OF DELIVER THE ESSENCE OF THE BRAND THROUGH COMMUNICATIONS INDUSTRIAL ENTERPRISE

• Languages of publication: UK

Abstracts

In article explores importance of communication in shaping the brand company. The elements of marketing communications that affect the formation of the brand in the target audience through the communications business are detected. Among the complex elements identified those factors that encompass individual, not related to other characteristics of communications. Supplemented list of factors that affect the efficiency of the target audience and offered their classification.

Keywords

EN

BRAND; COMMUNICATION SYSTEMS; ENTERPRISE; CONSUMER; COMMUNICATION

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2012
• Volume: 4 (58)
• Pages: 94-101

Contributors

author

Nadiya V. Ivashova

• Department of Marketing and MIA, Sumy State University, Sumy, Ukraine

author

Tetyana P. Goncharenko