Teoria w praktyce czy praktyka w teorii? O metodologicznych aspektach badań nad marketingiem politycznym

• Authors: Marek Jeziński
• Languages of publication: PL

Abstracts

EN

discussed. The problems stem from both the variety of forms used by the political parties and candidates and the approach to the research question. Such diversity embraces definitions of the research field, its functions, and the social reception of political activity. They show the heterogeneity of the discussed phenomenon and diversity of interpretation of marketing activity in politics, which refers also to the methodological issues. Political marketing is a peculiar form of political communication, manifested mainly during the electoral campaign. Communication scheme, including sender – receiver model, is diversified because of the multiplicity of the roles performed by people in the process of communication.

Keywords

EN

political marketing,; methodology,; political communication,; election campaign,; political parties

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2012
• Volume: 24
• Pages: 21-36

Contributors

author

Marek Jeziński