PL EN


2009 | Tom 1 Nr XIV | 375-384
Article title

Комунiкативно-функщональна характеристика украiнських рекламних слоганiв

Authors
Content
Title variants
EN
Communicative and functional characteristics of Ukrainian commercial slogans
Languages of publication
UK
Abstracts
EN
The article features an analysis of Ukrainian commercial slogans, carried out on the basis of theory and the classification of speech acts by J. Searle, as well as the typology of advertising microacts by K. Skowronek. Such an analysis enables one to track the characteristics of advertising discourse and to define a commercial message as an indirect speech act. This essay also tries todescribe the catchphrases used in advertising from the perspective of Grice’s conversational maxims, which led to the formulation of the following thesis: in order to achieve their aims, the authors of advertising texts are ready to violate any of the aforementioned rules.
Year
Volume
Pages
375-384
Physical description
Dates
published
2009-12-01
Contributors
author
  • Lublin
References
  • Бацевич Ф. С., 2004. Основи комунiкативноï лiнгвiстики. Киïв.
  • Benedikt A. 2005. Reklama jako proces komunikacji. Wrocław.
  • Searle J. 1999. Umysł, język, społeczeństwo. Warszawa.
  • Skowronek K. 1993. Reklama - studium pragmalingwistyczne. Kraków.
Document Type
Publication order reference
Identifiers
ISSN
1427-549X
YADDA identifier
bwmeta1.element.desklight-4233cc75-25a1-49ac-8d4a-75fd2ab80d75
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