Комунiкативно-функщональна характеристика украiнських рекламних слоганiв

• Authors: Gładyś Ewa

Title variants

EN

Communicative and functional characteristics of Ukrainian commercial slogans

• Languages of publication: UK

Abstracts

EN

The article features an analysis of Ukrainian commercial slogans, carried out on the basis of theory and the classification of speech acts by J. Searle, as well as the typology of advertising microacts by K. Skowronek. Such an analysis enables one to track the characteristics of advertising discourse and to define a commercial message as an indirect speech act. This essay also tries todescribe the catchphrases used in advertising from the perspective of Grice’s conversational maxims, which led to the formulation of the following thesis: in order to achieve their aims, the authors of advertising texts are ready to violate any of the aforementioned rules.

Keywords

EN

commercial slogans; Ukrainian language; communicative characteristics; functional characteristics

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Acta Polono-Ruthenica
• Year: 2009
• Volume: Tom 1 Nr XIV
• Pages: 375-384

Dates

published

2009-12-01

Contributors

author

Gładyś Ewa

• Lublin

References

• Бацевич Ф. С., 2004. Основи комунiкативноï лiнгвiстики. Киïв.
• Benedikt A. 2005. Reklama jako proces komunikacji. Wrocław.
• Searle J. 1999. Umysł, język, społeczeństwo. Warszawa.
• Skowronek K. 1993. Reklama - studium pragmalingwistyczne. Kraków.

Identifiers

ISSN

1427-549X